Hollis Cameron

San Diego, CA

• Operate as a fractional marketing leader for consumer technology and growth-stage clients, building the operating rhythms, prioritization systems, and accountability structures (Traction-based quarterly priorities and scorecards) that bring order to fast-moving marketing functions.
• Specialize in finding the lowest-effort, largest-return growth lever for each business — demand generation, CRM/lifecycle programs engineered around behavioral triggers, and conversion optimization.
• Nestlé Nespresso (B2B): built a behavioral-copywriting outbound program that generated 1,000+ qualified commercial leads and an 18% national lift in qualified leads.
• Carwiser: audited and restructured the full conversion funnel, lifting conversion 32% with zero increase in ad spend.
• New York Real Estate Expo: led a multi-channel event-marketing campaign driving 3,000+ incremental ticket sales in two months and growing total attendance past 15,000.

Marina del Rey, CA

• Managed a $3M marketing budget and a team of 6 plus outside contractors, building the company's first unified CRM and marketing operating infrastructure.
• Established the planning cadence and reporting structure that broke three years of revenue stagnation and drove 110% revenue growth in one year.
• Owned content strategy and creative direction across lifecycle and acquisition channels, aligning messaging and campaign creative to commercial goals.

San Diego, CA

• Led a core team of 2 plus contractors and virtual assistants; owned the full marketing strategy, professional services department, and internal operations.
• Doubled annual revenue within the first year by architecting an integrated growth and lifecycle strategy built on the Traction methodology.
• Drove full-funnel acquisition: Google Ads at 6:1 ROAS, 600% organic traffic growth, and a top-3 national keyword ranking across SEO, SEM, PPC, email, video, social, and web.

San Diego, CA

• Acquired and ran an overland equipment ecommerce business with full P&L ownership of merchandising, marketing, and site operations across 300+ products from 50 outdoor/overland brands.
• Owned paid acquisition end to end — Facebook Ads and Google Shopping campaigns driving $500K in annual revenue.

San Diego, CA

• COO of a 20-person SaaS company with 6 direct reports; spearheaded commercialization of the platform, scaling from 0 to 300 clients in 18 months.
• Implemented KPI frameworks and performance dashboards that drove a 60% increase in sales conversion and a 5% reduction in churn.
• Designed onboarding sequences and segmentation logic that improved customer LTV and activation — an early application of behavioral decision-science principles.

San Diego, CA

• Created and executed a turnaround strategy that tripled year-over-year donations and revenue within three months; organized the largest fundraiser in over 15 years.
• Built a marketing engine delivering over 20x ROI, formed 25 strategic partnerships, and restructured operations for long-term growth.

San Diego, CA

• COO of a full-service digital marketing agency; managed a team of 10 plus a network of contractors, owning process refinement, department profitability, and company structure.
• Led client engagements spanning brand messaging, video production, research, PPC, and lead generation for the Navy SEAL Foundation, The Honor Foundation, UCSD, UC Irvine, Biocom, and Digital Map Products.

Los Angeles, CA

• Founded and ran a video production company — built the business structure, hired and onboarded staff, and produced projects end to end.
• Produced brand and campaign content for Aston Martin, Marie Claire, Stanford, Harvard, UCSD, and Biocom; music videos for Nicki Minaj, Kid Ink, and Steve Aoki.
• Team content delivered through Travel Channel, Discovery, Paramount Digital, NBC, CBS, National Geographic, CNN, and Lifetime.
• Produced campaigns that raised $1.5 million for spinal cord research — the cause that inspired ongoing community work with the Reeve-Irvine Research Center.