When buyers and sellers ask AI for an agent, are you the answer?
Home buyers and sellers now start their search inside AI — asking ChatGPT and Google AI for agents, neighborhoods, and listings. I build and run paid AI search campaigns that put your real estate brand inside the answers they actually read — on ChatGPT Ads, Google's AI Overviews and AI Mode, and whatever launches next.
Buyers and sellers now ask AI — and it names names.
The answers name specific agents, brokerages, and neighborhoods. ChatGPT Ads self-serve is open with CPC bidding and daily budgets a single agent can afford. Google now shows ads in 25.5% of AI results — including real estate queries. Most brokerages haven't touched these placements yet.
Prompts buyers type into AI right now
25.5%
of Google AI results now carry ads — real estate queries included
$1B
ChatGPT Ads annualized run rate after self-serve opened
Now
the window where AI ad inventory in real estate is cheap and uncluttered
Paid AI search for real estate — managed as one portfolio.
ChatGPT Ads for real estate
Self-serve is open with CPC bidding and daily budgets a single agent can afford. When a buyer asks ChatGPT about agents or neighborhoods in your market, your brand can appear inside the conversation — where the prompt tells you more about intent than any keyword ever did.
Google Ads for AI Overviews & AI Mode
Google now shows ads in 25.5% of AI results — including real estate queries. Most brokerages haven't touched these placements. I restructure your campaigns so you're in the AI answers buyers read, not watching competitors take them.
Hybrid SEM: listings + content
Paid and organic feed each other in real estate. Ads put you in front of buyers now; strong listing content and neighborhood guides earn AI citations that lower your blended cost per acquisition over time. I manage both sides of that loop.
Tracking & attribution
AI referral traffic and conversational leads need new measurement. I set up dashboards that tie AI-driven visits to actual leads and closings — so you know what's working, not just what's spent.
Measured by leads and closings — not shiny-object syndrome.
I've built and managed paid search and lifecycle programs with auditable results. I approach AI search advertising for real estate the way I approach every channel: as a portfolio, measured by cost per acquisition.
$5.8M
incremental revenue in one year at Lemonlight
1,000+
qualified leads for Nespresso's B2B division
32%
conversion lift for Carwiser
That's the right question.
ChatGPT Ads' CTR benchmarks are still settling, attribution is different from Google, and not every listing or offer works conversationally. I start every engagement with a paid pilot budget — find out what the channel does for your lead flow before you scale into it.
Early movers win, but only if the math works.
The early-mover window in real estate is measured in months, not years.
Book a free AI Search Readiness Assessment — I'll map which AI ad placements fit your market and budget today, what your Google Ads needs to qualify for AI placements, and what to stage for 2027.
Book a free AI Search Readiness Assessment